Excellence and unwavering quality.

Quality & Excellence

NEW PREMIER

New Premier is a brand of New Premier Coffee works envisioned and established in 1959 at Thidanadu, Kottayam, Kerala as a family owned business with its sights firmly set on excellence and unwavering quality. The firm has garnered experience of decades and taste of trust earned through three generations of bringing the effervescent taste of authenticity through coffee and other products.
New Premier coffee powder, made using only the finest Robusta coffee beans sourced exclusively from the sun kissed hills of Kerala and Coorg, has become a popular brand among the coffee lovers.
Diversification

Being recognized as a household coffee brand has only led us to expanding our horizons as we ventured into breathing new life into the rice powder business. Our marquee products being various rice and wheat powders prepared using grains sourced from the fertile fields of Gujarat making use of numerous tried and tested traditional recipes tweaked to perfection with that dash of modernity to bring a smile to everyone in the family.

Distribution and Infrastructure

Currently, New Premier products have a strong distribution network across Kerala. New Premier products are available in all the leading super markets and stores. Our production plant has been developed and built by Sonnex Metals, an enterprise with a great tradition of designing and developing elegant food processing machines in Kerala. The entire plant is automated and the much of it made of stainless steel. The rice is cleaned, washed in natural groundwater, dried, grinded, and fried using only fire woods, cooled in a special chamber, and then packed in elegantly designed covers. We use air-cooling and cyclone systems for ensuring 100% hygiene and a totally pollution free environment both inside and outside the plant. These modern machineries deliver longer shelf life to the products.

FINEST PRODUCTS

We Produce only the finest product for our consumers.